Guides for runninga salon or beauty business
Step-by-step guides for the business side of beauty work: pricing your services, keeping your calendar full, handling the clients who are late or don’t show, and getting found online. No fluff, no made-up statistics — where a number matters, it comes from an official source or is clearly marked as an example.
Prices and money
How to price lash extensions
Price lash extensions from your cost per bookable hour, then by style and time: classic, hybrid and volume sets, fill windows, removals and foreign work.
Read the guideHow to build a service menu
Build a salon service menu clients can book online: categories, plain names, real durations, descriptions that prevent wrong bookings, and fewer choices.
Read the guideHow to raise your prices
When to raise salon prices, how much, how to tell regulars and new clients, a message you can copy, and how to answer the clients who push back.
Read the guideBooth rent vs commission
Booth rent vs commission explained: who sets prices and hours, who pays taxes, where the break-even lies, and official data on self-employment.
Read the guideYour calendar
How to reduce no-shows
Nine steps that cut salon no-shows: confirmations, a reminder the day before, easy cancelling, a visible policy and a plan for repeat offenders.
Read the guideHow to handle late clients
What to do when a client is late: set a grace period, shorten or swap the service, reschedule kindly, protect the next client, handle chronic lateness.
Read the guideStarting and growing
Start an esthetician business
Ten steps to start your own esthetics business: license, setup, where to work, insurance, a lean start, your menu, forms, first clients and money.
Read the guideSalon website checklist
A checklist for your salon website: what clients must see first, menu and prices, booking on a phone, policies, real photos, contact and the basics.
Read the guideClients from Instagram
Turn Instagram followers into booked salon clients: a profile that says what and where, posts that sell a service, stories and one booking link.
Read the guideMore Google reviews
Get more Google reviews for your salon the honest way: set up the profile, ask at the right moment, share a direct link and reply to every review.
Read the guideHow these guides are written
Each guide answers one question and links to the free tool or the official statistics that go with it. Numbers come from the Bureau of Labor Statistics or the Census Bureau and link to our statistics pages; anything else is a worked example with invented values, and it says so. Where Luvira can help, the guide says how — and what Luvira does not do.