Updated October 28, 2026 · 5 min read
Salon website checklist:12 things clients look for
Most visitors arrive at a salon website with one of three questions: do you do what I need, what does it cost, and when can I come? A site that answers them quickly gets bookings; a site that makes people search gets a closed tab. Use this checklist to go through your own website, or as a plan for a new one.
Short answer
A salon website needs to say what you do and where in the first screen, with a visible book button. Then: a service menu with prices and durations, booking that works on a phone, opening hours and address with a map, your policies, real photos of your work and space, a short about section, answers to common questions, and the basics — your own domain, secure connection, fast loading and readable text.
The first screen
Visitors decide within seconds whether they are in the right place. The first screen — before any scrolling, on a phone — should say what you do and where, and offer one clear button to book.
- 1. What you do and where: “Lash studio in East Austin”, not just your logo
- 2. A book button that is visible without scrolling
Services, prices and booking
The menu is the most visited part of any salon website. List services by category, with a plain name, the duration and the price. A downloadable PDF menu is hard to read on a phone and goes out of date; a menu on the page is easier to read and to keep current.
Booking should work in a few taps on a phone, show only real open times and confirm right away. Sending clients to a form that “we will get back to you” about loses the ones who wanted to book now.
- 3. Service menu with names, durations and prices
- 4. Online booking that works on a phone and confirms immediately
- 5. The same prices on the website and in your booking
Trust: photos, people, policies
Clients want to see your real work and your real space. Use your own photos — results, the treatment room, the entrance — rather than stock images, and only post clients who agreed to it. A short about section with your name, training and what you care about makes the first visit feel less like a gamble.
Put your cancellation and late arrival policy on the site in plain language, ideally near the booking button. Clients who read it before booking are far less likely to argue about it later.
- 6. Real photos of your work and space, with client permission
- 7. Who you are: name, training, what you specialize in
- 8. Cancellation and late arrival policy, easy to find
Contact, hours and finding you
Address, opening hours, phone and a map belong on every salon website, plus a line on parking or how to find the entrance if it is not obvious — salon suites and studios inside larger buildings are notoriously hard to find. If you work mobile or from a home studio, say where you go or roughly where you are, and how the exact address is shared after booking.
- 9. Address, hours, phone and map — or your service area if you are mobile
- 10. Answers to common questions: prep, aftercare, parking, payment
The technical basics
Use your own domain or at least a clean address you can print on a card. The site must load over a secure connection, load quickly on mobile data, and be readable: enough contrast, a text size that works without zooming, buttons large enough to tap, and descriptions on images for people using screen readers.
Link the website from your Google Business Profile and your Instagram bio, and make sure the name, address and phone number are the same everywhere. Search engines and clients both notice when they are not.
- 11. Own domain, secure connection, fast on a phone
- 12. Same name, address and phone on the site, Google and Instagram
Keep it current
An outdated website is worse than a short one. Holiday hours from last year, a service you no longer offer or an old price all cost trust. Check the site whenever you change your menu, your prices or your hours — or use a system where the menu and the booking come from the same place, so there is only one thing to update.
Common mistakes on salon websites
A slideshow of stock photos on the first screen pushes the book button out of view. A “Contact us to book” form makes clients wait for an answer they wanted right away. A price list that says “from” on every line answers nothing. And a website that hasn’t been touched since it was built shows last year’s hours to this year’s clients.
Another common one is hiding the essentials in images: a menu uploaded as a picture can’t be read by search engines or screen readers, and it is hard to zoom on a phone. Text on the page is better for everyone.
Test your own site in ten minutes
Open your site on your phone, on mobile data, as if you had never seen it. Can you tell within a few seconds what the business does and where it is? Can you find the price of your most popular service? Can you book it without zooming, and do you get a confirmation? Then ask a friend to do the same while you watch without helping — every place they hesitate is something to fix.
Before you publish
Read every page once more for things that go out of date: hours, holidays, prices, names of people who no longer work with you. Click every button, including the ones in the footer. Check that the booking confirmation arrives and shows the right address. And make sure the site shows a privacy policy, because a booking form collects names, emails and phone numbers.
Where Luvira fits
On the Studio and Salon plans, Luvira includes a salon website with booking built in, on a Luvira address or your own domain. The service menu you set up for booking also fills the website, so prices and durations stay the same in both places. The free plan has a booking link but no website.
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Common questions
Salon website checklist
A clear statement of what you do and where, with a book button on the first screen of a phone. Everything else supports that.
Yes. Prices are one of the first things visitors look for, and showing them filters out bookings that would otherwise be cancelled.
It is hard to read on a phone and easy to forget when prices change. A menu on the page itself works better for clients and search engines.
Instagram is good for showing work, but a website gives Google something to rank, holds your full menu and policies in one place, and stays yours if the platform changes.
Not if you work from home and don’t want it public. Show your area instead, and share the exact address in the booking confirmation.
Whenever your menu, prices, hours or team change — and at least a quick check every few months. Holiday hours are the detail most often left out of date.
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